Cookie Policy
Cookie Policy
Active Aligners UK Limited, company number 13132738, Third Floor, 207 Regent Street, London, W1B 3HH.
ICO registration number: ZB057453
Contact: info@activealigners.co.uk
Last updated: 10 August 2026. This policy replaces all previous versions.
How we ask for your consent
When you first visit this site, a banner appears asking what you are happy for us to set. Nothing except strictly necessary cookies is set until you choose. You can accept all, reject all, or pick categories. Rejecting is as easy as accepting.
You can change your mind at any time using the consent button in the bottom left corner of every page. Withdrawing consent is as easy as giving it.
Continuing to browse is not consent. We will not treat it as consent, and we do not set analytics cookies on the basis of it.
What we actually set
Strictly necessary. Always on, no consent required.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| cookieyes-consent | This website | Stores the cookie choices you made, so we do not ask again and so we can prove we honoured them | 1 year |
| wpforms_* | This website | Set only when you use one of our forms, to keep the form working and reduce spam | Session, or up to 1 year for form state |
| wordpress_*, wp-settings-* | This website | Set only for logged-in administrators of this site. They are not set for ordinary visitors. | Session to 1 year |
These are exempt from the consent requirement under regulation 6(4) of PECR, because the site cannot work without them or because you asked for the service they provide.
Analytics. Off unless you accept.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes one visitor from another so we can count visits | 2 years |
| _ga_0S2D7Q6RPX | Google Analytics 4 | Maintains the session state for our analytics property | 2 years |
Our Google Analytics measurement ID is G-0S2D7Q6RPX. If you do not accept analytics cookies, this tag is blocked and does not load, and Google Consent Mode is additionally set to denied so no analytics identifiers are stored on your device.
We do not use Google Analytics for advertising. We have not enabled Google Signals or advertising personalisation on this property.
Functional, performance and advertising
These categories appear in the banner so you can control them, but at the date of this policy we do not currently set any cookies in them. If that changes, this page will be updated before the cookies are set.
What we do not do
- We do not run advertising or retargeting pixels on this website. There is no Meta pixel, no LinkedIn insight tag and no advertising network on this site.
- We do not sell or share cookie data with other companies for their own marketing.
- We do not use cookie data to build a profile of you as an individual.
Managing cookies in your browser
You can also block or delete cookies through your browser settings. Doing so may stop parts of this site working, for example our enquiry forms. Every major browser publishes instructions, and the ICO also explains your options at ico.org.uk/for-the-public/online/cookies.
Questions and complaints
Email info@activealigners.co.uk. You can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
See also our Privacy Policy.